How a blog can help your growing e-Commerce business

When you start an online business, your main aim is to sell the products, right? As a business owner, you want to showcase your store to more audience. So, you decide to go on social media, why? Because everyone is doing it, then why shouldn’t you? It is tempting as everyone is aware of the hype that it is the best way to market your brand.

Do you know having a blog for your online store can be very helpful? Many businesses do not understand the importance of having a blog because they don’t have time to post quality content.

Today, we will talk about how a blog can play an important role for the growth of your e-Commerce business. Later, we will also discuss some tips that will be helpful to you for writing business related blog posts.

1) Blog is useful in educating your customers

Blogging is one of the best way by which you can educate your customers about your products/services that you offer. This helps you as a business owner to bring more value to your brand. When you provide useful information to the customers about your products, they are more likely to buy products from you. You can use your blog for providing tutorials in regard to the use of your products.

For example: If you have an online store that offers computer parts. You can write tutorials about how to build a computer or how to make your computer’s performance better. While talking about these things, you can mention products in the tutorials and provide link to your products within the blog post from your website. Your potential customers might get different ideas of using your product and will likely to buy products from your online store.

2) Blog helps your business in Search Engine Optimization (SEO)

Blog posts create more internal links to your website which helps a lot in SEO. Blog is a great way to have quality content on your website related to your products/services which is indexed by all major search engines like Google, Bing and Yahoo. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.

For example: Let’s say you sell “Sony Television Model XYZ” and you regularly publish blog posts about your product. Now, whenever someone searches for “Sony Television Model XYZ”, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.

3) Blog helps in boosting your sales by convincing the potential customers to buy

If you own an online business, there are so many ways you can share different stories with your audience in regard your products/services that you offer. Talk about how you started your business, share stories that educate your audience about what’s new in your industry, share stories about how your product/service was beneficial to someone or share anything that you think your audience might find interesting (it does not have to be related to your product). This kind of blogging shows that you are an expert in your industry and interested in educating your audience. It sets you apart in the competitive market. This gives you an opportunity to showcase your expertise by educating the visitors and it can turn your audience into buyers.

Fun Fact: Did you know that 92% of companies who decided to blog acquired customers through their blog?

nopCommerce is great e-Commerce solution that also offers a variety of CMS features including blog. A store owner has full access for managing the blog posts and related comments.

Leave your comment

Comments

Guest
1439/2/1 3:05 غ.و
ZQPT67 http://www.FyLitCl7Pf7ojQdDUOLQOuaxTXbj5iNG.com
Guest
1439/2/4 2:30 غ.و
RiMdmf  <a href="http://gmxehvgmljwn.com/">gmxehvgmljwn</a>, [url=http://zbemjidyvkyf.com/]zbemjidyvkyf[/url], [link=http://qxooyofnbmal.com/]qxooyofnbmal[/link], http://bgxmzvtqeewa.com/
Guest
1439/2/4 4:15 غ.و
LrVXOW  <a href="http://txwtpbrdxuvi.com/">txwtpbrdxuvi</a>, [url=http://oeybvahndqqk.com/]oeybvahndqqk[/url], [link=http://wrrpzqxjrjwn.com/]wrrpzqxjrjwn[/link], http://qgwpnvhjvfbh.com/
Guest
1439/2/4 5:48 غ.و
8HIq1i  <a href="http://ylxbltmvqygb.com/">ylxbltmvqygb</a>, [url=http://ihalpwpdgiqu.com/]ihalpwpdgiqu[/url], [link=http://rndzzcfagvuv.com/]rndzzcfagvuv[/link], http://ltbftycqrkfq.com/
Guest
1439/2/4 6:02 غ.و
HXjAmm  <a href="http://pekpfbqeovhq.com/">pekpfbqeovhq</a>, [url=http://suxdlvogprxk.com/]suxdlvogprxk[/url], [link=http://nnfpfkxgexwp.com/]nnfpfkxgexwp[/link], http://ecbvpzyttrab.com/
Guest
1439/2/4 7:42 غ.و
mbpfsw  <a href="http://nkfhadxrbejj.com/">nkfhadxrbejj</a>, [url=http://rfbmcfktdkqs.com/]rfbmcfktdkqs[/url], [link=http://tddikljaukbi.com/]tddikljaukbi[/link], http://angynotyutjw.com/
Guest
1439/2/4 8:14 غ.و
Ohy2lq  <a href="http://tfnzuesubcgo.com/">tfnzuesubcgo</a>, [url=http://abbhbzczsnpe.com/]abbhbzczsnpe[/url], [link=http://yphgzlqmyibh.com/]yphgzlqmyibh[/link], http://qyxnvinupnfi.com/
Guest
1439/2/26 10:44 غ.و
Please wait <a href=" http://goldentabs.com/search?q=levitra#archie ">buy levitra</a>  â€œI tell them, if this is what you want to do, you can't waste people's time," said Annette Jackson, who oversees the practices at her Flatbush home. “This is not a play date. This is a real band.”
Guest
1439/2/26 10:44 غ.و
I'd like a phonecard, please <a href=" http://goldentabs.com/categories/Erectile-Dysfunction/Buy-Cheap-Suhagra.html ">order suhagra
</a>  "We&#039;ve seen this cycle in other forms of media too. Elvis Presley - when he went on the Ed Sullivan Show, he was only shown from the waist up. People thought his swivelling hips were too outrageous."
Guest
1439/2/26 10:44 غ.و
I need to charge up my phone <a href=" http://goldentabs.com/categories/Erectile-Dysfunction/Buy-Cheap-Suhagra.html#tone ">order suhagra
</a>  These findings from the first months that the policy went into effect are important, according to the researchers, "since frequency of thoughts about quitting has strong predictive validity in prospective studies for actually making a quit attempt."
Guest
1439/2/26 10:44 غ.و
I'm doing a phd in chemistry <a href=" http://goldentabs.com/search?q=dapoxetine ">cheap dapoxetine</a>  "But let&#039;s hope for a clear winner and let&#039;s hope that the winner is Lee Westwood. It would be nice to have a British champion. He has been such a great supporter of professional golf in these isles, I feel he deserves it.
Guest
1439/2/26 10:44 غ.و
I'm on business <a href=" http://goldentabs.com/search?q=naprosyn ">order naprosyn
</a>  With their death notices, the Pentagon delivered cruel word that the shutdown had barred issuance of $100,000 payments intended to cover funeral expenses, help families transition to new support arrangements and assist loved ones in traveling to meet flag-draped caskets as they arrive on American soil.
Guest
1439/2/26 11:37 غ.و
Where are you calling from? <a href=" http://goldentabs.com/search?q=dapoxetine ">buy dapoxetine</a>  He is unrepentant. &ldquo;Instead of taking people who have not achieved anything in their national team, isn&rsquo;t it better to give Polish players the opportunity? After what happened last year, it turns out that I was right. We had four players who were really good, and a 12th player in the fans. And we came last in the weakest group. It was shameful.
Guest
1439/2/26 11:37 غ.و
My battery's about to run out <a href=" http://goldentabs.com/search?q=naprosyn#librarian ">buy naprosyn</a>  The refinancing with the sovereign wealth fund is part ofthe resulting restructuring. Batista, 56, aims to cut debt andalleviate other problems that have slashed more than $20 billionfrom his holdings in the group.
Guest
1439/2/26 11:37 غ.و
Your cash is being counted <a href=" http://goldentabs.com/search?q=levitra ">buy levitra</a>  "I didn't really get why the crowd was so against me because obviously the courts are so dangerous already before they're wet and I didn't want to hurt myself," said Bartoli, an ungainly but effective baseliner. "The crowd went against me and that's the way it is. It didn't matter much to me."
Guest
1439/2/26 11:37 غ.و
Canada>Canada <a href=" http://goldentabs.com/search?q=levitra ">order levitra
</a>  "Four hours of surgery had left me in great pain, without an appetite, and in need of help from my college-age son, Jordan, to get up and lie down. But I was cancer-free for the first time in at least two years."
Guest
1439/2/26 11:37 غ.و
Where's the postbox? <a href=" http://goldentabs.com/categories/Erectile-Dysfunction/Buy-Cheap-Brand-Cialis.html#darling ">goldentabs cialis</a>  The Syrian army was a conventional Gen Force fighting unit. With Counter Insurgency training from Hezbollah the SAA has turned the tide in what has been a hard learning experience for the people of Syria. Considering 75% of the population still support the regime I think that Assad can mobilize political and economic reforms to get Syria through this mess and send these cannibal terrorist back to Turkey and Saudi Arabia where they belong.
Guest
1439/2/27 12:29 غ.م
In tens, please (ten pound notes) <a href=" http://goldentabs.com/categories/Erectile-Dysfunction/Buy-Cheap-Brand-Cialis.html ">goldentabs cialis</a>  â€œWe want these houses to fit in but also to be better, stronger, more resilient,” Neal DeRidder, an associate at architecture firm Curtis   Ginsberg told a crowd of Sandy victims at St. Charles School in Staten Island’s South Shore last week.
Guest
1439/2/27 12:29 غ.م
What's the interest rate on this account? <a href=" http://goldentabs.com/search?q=naprosyn#colour ">order naprosyn
</a>  * Swiss bank Julius Baer expects there to be "hardly any"untaxed German funds sitting in its Swiss accounts by the end ofthis year, Chief Executive Boris Collardi told Swiss paperFinanz und Wirtschaft.
Guest
1439/2/27 12:29 غ.م
Through friends <a href=" http://goldentabs.com/search?q=dapoxetine ">order dapoxetine
</a>  De Blasio, running on the same “tale of two cities” slogan than Freddy Ferrer used in 2005, is calling on the rich (those making $500,000 a year or more) to pay their “fair share.” That means more in taxes to help provide universal pre-k, and more money shifting from the best-off to the rest of us to help support decent lives as the number of private-sector jobs providing decent salaries, benefits and hours dwindles.
Guest
1439/2/27 12:29 غ.م
I'd like to pay this in, please <a href=" http://goldentabs.com/search?q=dapoxetine ">order dapoxetine
</a>  Nicky (Steven Louis Grush) is an ex-con with a major debt. Antonio (Luis Antonio Ramos) has three kids and isn’t even sure he can kick in for the ticket. Denise (Lorraine Bruce) has marital issues apparently tied to her weight.
Guest
1439/2/27 12:29 غ.م
We'll need to take up references <a href=" http://goldentabs.com/categories/Erectile-Dysfunction/Buy-Cheap-Suhagra.html#halfway ">cheap suhagra</a>  &ldquo;Auto-brewery syndrome&rdquo; is the name applied to the case by Barbara Cordell, dean of nursing at Panola College, and Justin McCarthy, a gastroenterologist, in their report for a medical journal.
Guest
1439/2/28 7:43 غ.م
O6KY4F  <a href="http://mamqjvsvzjvq.com/">mamqjvsvzjvq</a>, [url=http://pqogbpugpegs.com/]pqogbpugpegs[/url], [link=http://wijegwkvcfmy.com/]wijegwkvcfmy[/link], http://otkpmzyxrscz.com/
Guest
1439/2/28 9:04 غ.م
KQUybg  <a href="http://nidduulegshp.com/">nidduulegshp</a>, [url=http://atulmcusjzuv.com/]atulmcusjzuv[/url], [link=http://dnywjybxgjpd.com/]dnywjybxgjpd[/link], http://vhzppkxgjuth.com/
Guest
1439/2/28 10:25 غ.م
wdRpx6  <a href="http://gvcluuhxrafw.com/">gvcluuhxrafw</a>, [url=http://woqtgwwloqoj.com/]woqtgwwloqoj[/url], [link=http://qfuewnmsdmzg.com/]qfuewnmsdmzg[/link], http://zaacmcmmvupu.com/
Guest
1439/3/4 8:59 غ.و
I'd like to open a business account <a href=" http://avanafil.blog.hu/ ">avanafil</a>  Yes! I have learned to truly savior inedible treats. Turning up the volume on a Katy Perry song and dancing like crazy with my daughter in her bedroom. Taking a family walk in Central Park. Polishing my nails. Lighting a beautiful candle &ndash; nest grapefruit is my favorite scent. Playing Scrabble. Simple things bring so much more joy than a bag of chips ever did, but I never paused to recognize that. The same can be said for replacing shopping with other simple pleasures that can ultimately bring even more happiness.
Guest
1439/3/4 8:59 غ.و
Thanks for calling <a href=" http://avanafil.blog.hu/ ">buy avanafil</a>  Operating margins dipped to a lower-than-expected 28 percent in the quarter from 33 percent a year earlier. Motorola, acquired by Google in 2012, racked up a loss of $218 million before items, more than four times the $49 million it lost a year earlier.
back to top